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Pratap Bose joins Mahindra as Chief Design Officer, to shape all future M&M group vehicles- Technology News, Happy Easterday

Pratap Bose joins Mahindra as Chief Design Officer, to form all future M&M group vehicles- Expertise Information, Glad Easterday

Mahindra Group on Friday introduced appointment of ex-Tata Motors head of design Pratap Bose as Government Vice President and Chief Design Officer to steer its newly fashioned international design organisation. In his new position, Bose shall be accountable for the just lately introduced Mahindra Superior Design Europe (MADE) and Mahindra India Design Studio (MIDS) and can oversee design of all key enterprise segments corresponding to genuine SUVs, together with Born Electrical Car (BEV), mild business automobile merchandise (underneath 3.5 tonne), final mile mobility (LMM), massive business autos, Peugeot Scooters (France) and tractors and farm machines, the group stated in an announcement.

He’ll be part of on June 24, 2021 and can report back to Mahindra and Mahindra Ltd Government Director, Auto and Farm Sectors Rajesh Jejurikar.

Commenting on Bose’s appointment, Jejurikar stated, “Having Pratap on the staff will strengthen our design functionality, improve our merchandise and widen our buyer base. We’re very excited to welcome him on board and look ahead to writing a brand new chapter in Mahindra’s wealthy product legacy.”

Pratap Bose will oversee design for Mahindra’s EVs, SUVs, business autos and two-wheelers as properly. Picture: Mahindra/Tech2

M&M is at “an inflection level in our auto and farm sectors progress journey as we speed up our transformative initiatives. Our sturdy pipeline of 23 new merchandise that shall be launched within the subsequent 5 years would carry our design and superior engineering functionality throughout automotive, farm tools and two wheelers to the fore”, he added.

The group’s international design organisation will comprise the newly introduced MADE, which is being arrange in Coventry, UK and the prevailing MIDS.

In his final task Bose was with Tata Motors within the UK the place he spent 14 years. Earlier he had labored in Piaggio, Italy and Daimler Chrysler, Japan.

He’s an alumnus of the Royal Faculty of Artwork, London and Nationwide Institute of Design, India. He has over 20 years of world automotive design expertise, the assertion stated.


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Updated: June 11, 2021 — 8:34 pm

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